The way we work
A very clever person once said that ‘culture is what people do when no one tells people what to do’.
So we have no set way of working. No templates. No rules. Not even precedents.
The one thing we do is listen.
We listen to you. We listen to your customers. We discover what you REALLY want to change about your business.
And then we create things. (What are they? who knows?) They might be business plans, or websites, or experiences, or campaigns, or smart end-lines, or TV campaigns, or whatever.
We once chased Usain Bolt halfway round the world to persuade him to take part in a global charity campaign.
Another time, we created work which got debated in the House of Commons.
But usually we just sit and talk. And listen. And listen. And doodle. And scribble. And wait for that moment when suddenly it all clicks.
And that's when we Create Change.